At this moment when penning this blog, four and a half billion devices are connected to the internet, more than five and a half billion Google searches have been done today. Do you want to miss out on attracting the attention of these people? We believe not! Digital Marketing is the way to go!
Digital marketing is a marketing process which leads to the development and growth of the business of any organization or brand by using a variety of digital channels such as websites, email, search engines, social media platforms etc.
Pros of Internet Marketing over Traditional Marketing:
While entering into the Digital Marketing world, there are few points to keep in mind –
Different domains of Web Marketing and it’s importance:
SEO is the reason why you might have landed up on this blog!
It is the process of marketing your website and building visibility in search engine results pages (SERPs) through advertising. It is also called paid search and sometimes mentioned as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
It is a kind of advertising that typically contains text (i.e. image copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on an equivalent page as, or on the page adjacent to, general editorial content.
Email Marketing generally involves the use of email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing is often done to either sold lists or current customer databases. Sending email messages with the aim of acquiring new customers or convincing current customers to get something immediately.
It is a sort of Internet marketing that utilizes social networking websites as a marketing tool. SMM’s most important part would be social media optimization (SMO). Like program optimization (SEO), SMO may be a strategy for drawing new and unique visitors to an internet site. The interactive parts of social media give customers the chance to ask questions or voice complaints and feel they’re being heard. This aspect of SMM is named social customer relationship management.
It is needed to remember that people on Social Networking platforms are there to find fun while they browse, so the objective of using this medium is to acquire memory of people by playing with funny, witty yet subtle content. Humor is the new way to be in people’s top of the mind recall.
So, these are the reasons we call it the Era of Online Advertising! What is your opinion on it? Reach out to us in comments.